Grow & Bloom

Brand, website and marketing foundations that make growth easier
From $18,000 + GST

Grow & Bloom is our most comprehensive engagement. It brings your brand, website, SEO and marketing direction into one clear system, so your business shows up consistently and performs better.

Built for retail, hospitality and experience-led businesses operating in physical locations, including shopping centres and high-traffic precincts.

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Grow & Bloom is not a campaign.
It’s the foundations: brand clarity, a website that converts, local search visibility, and a practical plan your team can run.

Best for

Grow & Bloom is for you if you:

  • Are preparing for a launch, relaunch or expansion

  • Have outgrown your current brand, website or marketing approach

  • Need clearer positioning and stronger local visibility

  • Want marketing that supports both discovery and conversion

  • Prefer senior support rather than managing multiple suppliers

What you will walk away with

  • Clear positioning and messaging

  • Brand direction that creates consistency (visuals, tone, content)

  • A website structure that supports trust and conversion

  • SEO and local foundations that improve high-intent discovery

  • Content pillars and channel direction

  • A practical six-month roadmap aligned to key trading moments

What’s included

Strategy and growth direction

  • Audit of your brand, website, offers and channels

  • Competitor and local market review

  • Positioning and differentiation

  • Success metrics + priorities

  • Six-month roadmap

  • Live strategy workshop + action plan

Brand and creative foundation

  • Messaging and value proposition

  • Brand story + key themes

  • Tone of voice direction

  • Visual direction guidance (logo, colour, type as needed)

  • Practical templates for day-to-day use

Website and SEO foundations

  • Website audit or build support (Squarespace, Shopify or similar)

  • Up to five key pages refined or built (within scope)

  • Site structure and customer journey guidance

  • SEO foundations (keywords + metadata)

  • Conversion and usability improvements

  • Walkthrough + handover notes

Local visibility (Google)

  • Google Business Profile review + optimisation guidance

  • “Near me” visibility recommendations

  • Local listing and reputation guidance

Content and launch planning

  • Messaging themes + content pillars

  • Social and channel direction

  • Profile and bio optimisation guidance

  • Three-month content and activation plan

  • Launch or relaunch checklist + rollout timeline

  • What to measure post-launch

What you receive

  • Strategy and audit summary

  • Positioning and messaging framework

  • Brand direction guidelines

  • Website and SEO action list

  • Google visibility checklist

  • Three-month content plan

  • Six-month roadmap + next-phase recommendations

How it works

Discovery and audit - we review goals and current assets
Strategy and planning - we set direction and priorities
Build and refine - brand, website and content foundations
Launch support - rollout guidance and early optimisation

Most engagements run 4 to 8 weeks, depending on scope and complexity.

Investment

From $18,000 + GST

Final scope is confirmed after discovery. We take on a limited number of Grow & Bloom engagements at a time for hands-on, senior delivery.

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How it fits with our other services

Strategy Sprint gives clarity on what needs to change.
Refresh & Grow turns that clarity into a structured marketing system.
Recover & Bloom is designed for brands facing commercial decline.
Grow & Bloom builds the foundations across brand, website and growth.
Launch Services supports new openings, relaunches and new locations.
Fractional Marketing Leadership provides ongoing senior direction and accountability.

Grow & Bloom sits between one-off strategy and long-term leadership, ideal for businesses ready to build strong foundations and move forward with confidence.

  • “Darling Bloom helped us generate genuine buzz, strong partner support and meaningful visibility for Cookie Monster Café, without relying on paid media. Coreena played a critical role in the success of the Melbourne launch. Her calm leadership, strong relationships and clear thinking helped us achieve real scale and visibility, while navigating the complexities of licensed partnerships with warmth and competence.”

    — George Milevski, General Manager Cookie Monster Café - Melbourne

  • “We brought Coreena from Darling Bloom on as a Fractional Head of Marketing. In a short time she has hit the ground running, developing a national leasing strategy and exceptional leasing proposal, while also improving our local area marketing and centre engagement. We are thrilled to have her on board.”

    — Jonathan Hayden, CEO, Quantum Riot

  • "Throughout the project, Coreena was an absolute delight to work alongside. Her positive energy, thoughtful approach, and natural ability to bring people together helped guide the campaign to a successful presentation to the City of Melbourne. She consistently delivered professional, intelligent, and well-considered ideas, and her upbeat outlook made even the most challenging stages feel manageable. I’d happily work with her again on any future project.”

    — Brad Wright, Marketing Manager, Port Phillip Ferries

  • “Coreena has the ability to draw people together to collaborate on mutually rewarding marketing initiatives. She presents marketing ideas and plans with a sharp understanding of our business, and clearly articulates outcomes in terms of exposure, traffic, and sales. Always friendly, inclusive, and easy to work with, she willingly collaborates with marketing and operations teams to achieve optimum outcomes.”

    — Damon Lunardello, Area General Manager Victoria & New Zealand, Nesuto Hotels and Apartments

Frequently Asked Questions

  • An integrated brand, website, SEO and growth engagement for retail, hospitality and experience-led businesses operating in physical locations.

  • It’s senior-led and done-with-you. We lead the strategy and direction, and work with you at key decision points.

  • Ongoing social posting, paid media management, content production, custom development, and large-scale design execution unless scoped separately.

  • Yes. We refine what’s working and rebuild only what’s necessary.

  • Yes. SEO foundations and Google Business Profile guidance are included to improve local, high-intent discovery.

  • Scope is confirmed after discovery and documented before work begins. Any additional requests are scoped separately.

  • You finish with clear foundations and a roadmap. Many clients continue with fractional marketing leadership or campaign support.