Growth marketing support for ambitious organisations
Every business is different. Every marketing problem is different. That is why Darling Bloom does not sell off-the-shelf packages. We start with a conversation, understand what your business actually needs, and then build the right engagement around that.
There are several ways to work with us. Some clients need a single sharp session to get clarity and move on. Others need ongoing senior leadership embedded in their business. Most start with a Strategy Sprint and go from there.
Start here: Discovery Call
Free. 30 minutes. No obligation.
Before anything else, we want to understand your business, where you are trying to go and what is getting in the way. This call costs you nothing and helps us both work out whether there is a fit. If there is, we will recommend the right next step.
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Strategy Sprint | $750 + GST
The most common starting point for new clients. A 2-hour senior-led session that cuts through the noise, identifies what is holding your marketing back and gives you a clear, prioritised plan you can act on immediately.
This is not a long consulting project. It is a sharp, focused intervention with a real deliverable at the end.
What you receive
• 2-hour live strategy session with Coreena
• Pre-session review of your owned channels (social, website, Google Business Profile)
• Strategy Sprint summary document
• Prioritised action checklist
• 30-day focus plan
• Channel focus guide showing where effort should go and why
• Stop doing list to reduce wasted time and low-return activity
Delivered within 5 business days of the session. All fees exclude GST.
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Hour Blocks
For businesses that need expert support without committing to a retainer. Pre-purchase a block of hours and draw on them as you need - for strategy, content direction, campaign planning, copy review, paid media oversight, SEO guidance or fractional support.
All work is quoted in time and approved before we proceed. You always know what is being done and what it will cost. Blocks expire 6 months from purchase to keep momentum.
Hour blocks can be used across strategy, brand, content direction, campaign planning, copy, paid media, SEO, social media guidance and general fractional support. No third-party costs included.
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Fractional CMO
You have a marketing team or agency. What you do not have is senior strategic leadership holding it all together. Fractional CMO is Coreena embedded in your business on a part-time basis - setting the strategy, leading the team, overseeing agency relationships and keeping your marketing accountable to commercial outcomes.
This is not consulting from a distance. It is genuine senior marketing leadership without the full-time cost.
What this covers
• Overall marketing strategy and annual planning
• Team leadership, briefing and capability development
• Agency and supplier oversight
• Campaign planning and performance review
• Board and leadership reporting
• Brand and positioning decisions
Structured as a monthly retainer, typically 1, 2 or 3 days per week depending on business size and need. Pricing on application.
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Managed Retainer
We run the marketing function for you. Strategy, content, paid media, SEO, social, reporting - all of it. You stay focused on running your business. We make sure the right customers can find you, and that your marketing is consistently working to grow revenue.
Every retainer is scoped to what your business actually needs. A professional services firm building brand authority and SEO looks different to a hospitality brand running Meta campaigns and local area marketing. We do not apply a template.
What a retainer can include
• Social content across Facebook, Instagram and LinkedIn
• Google Ads (Search) - setup, management and optimisation
• SEO and GEO - organic rankings and AI search visibility
• Content marketing - SEO articles and thought leadership
• Community management across all active platforms
• Monthly performance reporting and strategy calls
• Quarterly strategy reviews
All retainers begin with a Strategy and Setup investment covering brand audit, competitor analysis, keyword mapping, tone of voice, account setup, creative templates and a 90-day execution roadmap. This ensures the retainer launches on solid strategic foundations, not guesswork.
Pricing on application.
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Fixed-Scope Projects
When you need a defined deliverable at a defined price. No ongoing commitment, no ambiguity about what you are getting.
Examples of fixed-scope projects
• Brand positioning and messaging framework
• Marketing and channel audit
• Launch strategy and planning program
• Content strategy framework
• Campaign planning and creative direction
• Local area and precinct marketing strategy
Each project is scoped and priced based on your brief. Quoted before we start. Delivered to a clear timeline with defined outputs.
Specialist Capabilities
These capabilities sit across all engagement types. Whether you are on a retainer, working through an hour block or running a fixed-scope project, you have access to specialist depth in:
• Paid social advertising - Meta, LinkedIn, TikTok
• Google Ads - search, display and performance max
• SEO and GEO - organic search and AI visibility
• Content strategy and production
• Brand strategy and positioning
• Event and activation consulting
• Influencer and creator strategy
• Shopping centre and precinct marketing
• AI marketing tools and implementation
All specialist work is overseen by Coreena and held to the same standard regardless of which engagement type you are on.
Ready to work together?
If you’re unsure which service fits your business right now, a discovery call is the best way to start. We’ll help you choose the right pathway based on your goals, context and timelines.
Frequently Asked Questions
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A discovery call costs nothing and takes 30 minutes. If you already know you need clarity and a plan, book a Strategy Sprint directly. If you are not sure what you need, start with the call.
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Darling Bloom is a Melbourne-based brand and marketing consultancy. We provide senior marketing strategy, specialist execution and full-service marketing management for ambitious businesses across professional services, retail, hospitality, consumer brands and destination precincts.
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No. We are a boutique consultancy led by a senior strategist and supported by a curated collective of specialist practitioners. You deal directly with Coreena. You get strategic leadership and specialist execution without the overhead, the layers or the account managers that come with a traditional agency.
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This is the most common reason businesses come to us. A Strategy Sprint will identify the problem quickly and give you a clear plan. If the issue runs deeper, a Brand and Marketing Audit gives you a more thorough diagnosis. Either way, we will tell you honestly what is wrong and what to do about it.
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Yes. Assessing whether a business is getting fair value from its marketing investment is one of the most common reasons clients come to us. We will tell you clearly whether your spend, your structure and your results are in the right shape.
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Yes. Based in Melbourne, Darling Bloom works with clients nationally and internationally.
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Retainer pricing is based on the scope of what we manage - the channels, the content volume, the ad spend involved and the level of strategic oversight required. Because every business is different, every retainer is priced differently. Book a discovery call and we will put together a proposal tailored to your business.