The thinking. The people. The delivery.
Brand strategy, marketing leadership and specialist expertise, built around your business.
Strategy
We assess your business, customers and marketing to identify where to focus and what to invest in next.
-
A fresh perspective on your marketing, with a practical plan to move forward.
Before we meet, you’ll share your goals, current marketing and available performance data. Coreena reviews the material and agrees the priorities with you, so the session starts with an informed view of your business.
You and your team then join Coreena for a focused two-hour strategy session to explore opportunities, work through decisions and establish where to focus.
Afterwards, you’ll receive a written action plan for the next 30 days, with clear priorities and recommended next steps.
For one business or location. Implementation and any additional research are scoped separately.
-
A comprehensive marketing review or strategy for your next stage of growth.
We assess your audience, positioning, channels and performance, then develop clear recommendations for investment, activity and measurement.
The scope can range from reviewing your existing approach to building a longer-term marketing strategy, with research and specialist input included where agreed.
Brand
Give people a clear reason to choose you.
We clarify your positioning and bring it to life through messaging, identity and a consistent brand experience.
-
Define who you serve, what you offer and why it matters. Positioning, key messages and tone of voice give your business a clear and credible story.
-
Develop or refine your visual identity with specialist designers, then apply it across the touchpoints your business needs.
Leadership
Senior marketing direction, embedded in your business.
Coreena works as your fractional Head of Marketing or CMO, setting priorities, guiding your team and keeping delivery connected to your commercial goals.
-
Experienced marketing leadership without a full-time hire.
Coreena works alongside you and your team to guide strategy, budgets, campaigns and performance. She coordinates internal teams, agencies and specialist partners, bringing clear direction and accountability to the work.
The role and level of support are agreed around your business. Where additional expertise is needed, we bring in specialists from the collective.
Delivery
The right expertise to bring your marketing to life.
We bring together the specialists your brief needs, with Coreena directing the work and keeping it connected to your business goals.
-
Website copy, articles, email, social content, photography and video that communicate your value and give people a reason to act.
We shape the message, direct the creative and coordinate production across the channels you need.
-
Websites, SEO, local search, AI search visibility and paid campaigns that help people find your business and take the next step.
We coordinate the right specialists across planning, build, content, campaign management and reporting, with the scope agreed around your priorities.
-
From a new business or location to a major campaign, we bring together the planning, creative and delivery.
Support can include PR, creator engagement, events, local-area marketing and commercial partnerships, shaped around your audience and objectives.
Ways to work together
A focused project, ongoing support or time with a senior marketing mind. We shape the engagement around what you need.
-
For a defined brief, from a marketing strategy to a brand refresh, campaign or launch.
We agree the scope, deliverables, timing and fee before work begins.
-
For ongoing marketing leadership, delivery or both.
We agree priorities, responsibilities and a monthly scope, with regular reviews to keep the work focused as your business evolves.
-
Pre-purchased time for advice, reviews and practical marketing support.
We agree the tasks and time allocation upfront. Useful when you need experienced input or extra capacity without an ongoing commitment.
Media spend, production and other external costs are quoted separately where applicable.
How we begin
We start with a discovery call to understand your business, priorities and where you need support.
From there, we recommend an approach and agree the scope, fee and what success looks like before work begins.
“Coreena has been incredibly supportive, easy to work with and always brings great energy and ideas to the table.”
George Milevski
General Manager, Pop Retail Enterprises
Frequently asked questions
-
Senior marketing leadership on a part-time basis. Coreena works alongside your business to set priorities, guide your team and specialist partners, and review performance, without the commitment of a full-time hire.
-
Yes. We can provide senior direction, lead a specific project or add specialist expertise alongside your existing team. We agree responsibilities upfront so everyone knows who is leading, delivering and approving the work.
-
No. You can engage us for a defined project, a Strategy Sprint, pre-purchased hours or ongoing support. We recommend an approach based on your priorities, resources and budget.
-
We work with founders, business leaders and marketing teams across professional services, technology, retail, hospitality, consumer brands and precincts. Our experience includes regulated sectors where trust and reputation are central. Based in Melbourne, we work across Australia and internationally.