Refresh & Grow

$4,900 + GST | Delivered in four weeks

Your marketing is active but it is not driving visits. You are posting, you are on Google, you might even be running the occasional promotion — but the results are inconsistent and you are not sure what to fix first.

Refresh & Grow gives you a six-month marketing plan built for physical retail, the tools to run it, and a 90-day check-in to make sure it is working.

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Built for

  • Retail stores, hospitality venues, and experience brands operating from shopping centres and high foot traffic precincts

  • Teams posting regularly but not seeing results

  • Brands unsure what to prioritise across social, website, and Google Business Profile

  • Businesses wanting a clear plan before increasing spend

What you get

  • Audit scorecard identifying what is holding foot traffic and conversion back

  • Target customer and messaging direction for your location and trade context

  • Channel roles guide so your team knows what to post, where, and why

  • Six-month retail marketing calendar aligned to trading periods, seasonal peaks, and centre-led promotions

  • Retail offer matrix with ready-to-use CTAs, urgency cues, and proof points

  • Content pillars and prompt library your team can execute without a brief

  • Google Business Profile action list to capture high-intent local search

  • Customer capture playbook — practical prompts for building your customer list from your physical location, including QR codes, loyalty nudges, Wi-Fi capture, and receipt-based tactics

  • First 30 days quick start checklist so your team knows exactly what to action first

  • Recorded walkthrough of your strategy delivery to share with your team, your centre marketing contact, or a new staff member

  • 90-day review session to assess what is working and reset priorities

How it works

Kickoff session to understand your business, location, and current activity. Audit of your owned channels, messaging, and performance. Strategy build and six-month framework. Delivery walkthrough with a clear implementation sequence. 90-day review to check progress and sharpen next steps.

Delivered in four weeks from kickoff.

The 90-day review is not a bonus — it is built in.

Most strategies sit in a folder. The review session at the 90-day mark is where we check whether the plan is generating results and adjust what is not landing. It is the difference between a document and a system.

Scope note

Refresh & Grow is a strategy and planning package. It does not include ongoing posting, scheduling, community management, paid ads management, content production, or design execution unless scoped separately.

Scope note

Refresh & Grow is a strategy and direction package. It does not include ongoing posting, scheduling, community management, paid ads management, content production, or design execution unless scoped separately.

How it fits with our other services

Strategy Sprint gives clarity on what needs to change.
Refresh & Grow turns that clarity into a structured marketing system.
Recover & Bloomis designed for brands facing commercial decline.
Grow & Bloom builds the foundations across brand, website and growth.
Launch Services supports new openings, relaunches and new locations.
Fractional Marketing Leadership provides ongoing senior direction and accountability.

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  • “Darling Bloom helped us generate genuine buzz, strong partner support and meaningful visibility, without relying on paid media. Coreena played a critical role in the success of the Melbourne launch. Her calm leadership, strong relationships and clear thinking helped us achieve real scale and visibility, while navigating the complexities of licensed partnerships with warmth and competence.”

    — George Milevski, General Manager PRE

  • “We brought Coreena from Darling Bloom on as a Fractional Head of Marketing. In a short time she has hit the ground running, developing a national leasing strategy and exceptional leasing proposal, while also improving our local area marketing and centre engagement. We are thrilled to have her on board.”

    — Jonathan Hayden, CEO, Quantum Riot

  • "Throughout the project, Coreena was an absolute delight to work alongside. Her positive energy, thoughtful approach, and natural ability to bring people together helped guide the campaign to a successful presentation to the City of Melbourne. She consistently delivered professional, intelligent, and well-considered ideas, and her upbeat outlook made even the most challenging stages feel manageable. I’d happily work with her again on any future project.”

    — Brad Wright, Marketing Manager, Port Phillip Ferries

  • “Coreena has the ability to draw people together to collaborate on mutually rewarding marketing initiatives. She presents marketing ideas and plans with a sharp understanding of our business, and clearly articulates outcomes in terms of exposure, traffic, and sales. Always friendly, inclusive, and easy to work with, she willingly collaborates with marketing and operations teams to achieve optimum outcomes.”

    — Damon Lunardello, Area General Manager Victoria & New Zealand, Nesuto Hotels and Apartments

Frequently Asked Questions

  • Refresh & Grow is a retail marketing strategy reset for physical-location brands. It clarifies messaging, defines channel roles, and delivers a six-month plan plus practical tools your team can execute immediately.

  • Retail stores, hospitality venues, and experience brands in shopping centres and high foot traffic precincts that feel busy but are not seeing consistent results.

  • You receive an audit scorecard, target customer and messaging summary, channel roles guide, six-month retail marketing calendar, retail offer matrix, content pillars and prompt library, Google Business Profile action list, customer capture playbook, first 30 days quick start checklist, and a recorded strategy walkthrough. A 90-day review session is also included.

  • Yes. The package includes a Google Business Profile action list designed to improve discovery and drive high-intent actions like calls, direction requests, and website clicks.

  • Yes. The six-month framework is aligned to centre-led trading periods and seasonal moments so your activity lands when foot traffic is already elevated, or when it isn’t.

  • Four weeks from kickoff to delivery, plus the 90-day review session.

  • Strategy, direction, and tangible tools. Execution — including posting, content production, and paid ads — can be scoped separately if you want support implementing the plan.

  • Refresh & Grow is a performance and consistency reset for brands that are active but not seeing results. Recover & Bloom is for businesses with flat or declining sales that need a deeper diagnosis and a recovery plan.