Refresh & Grow

Retail Marketing Strategy Reset for Physical Location Brands
From $8,900 + GST

Refresh & Grow is a commercially led retail marketing strategy reset for brands operating from physical locations, including shopping centres and high foot traffic precincts. It is designed for businesses whose marketing feels inconsistent, unfocused, or underperforming, and need clear direction across channels to drive visits, enquiries, and sales.

This package gives your team a plan, a system, and tangible tools to execute with confidence.

Best for

  • Retail stores, hospitality venues, and experience brands in physical locations

  • Shopping centre retailers who need a stronger marketing structure

  • Brands posting regularly but not seeing results

  • Teams unsure what to prioritise across social, website, and Google Business Profile

  • Businesses wanting to improve performance before increasing spend

What you get

  • Clear diagnosis of what is holding performance back

  • Defined target customer and messaging direction

  • Clear channel roles so each platform has a job

  • A six month marketing framework aligned to trade drivers and seasonal moments

  • Local visibility recommendations to support high intent search

  • Practical tools your team can use immediately

  • A 90 day review to refine and optimise priorities

What’s included

  • Audit of your owned marketing channels, messaging, and performance signals

  • Target customer reset and messaging direction

  • Channel prioritisation and guidance on what to focus on where

  • Creative and brand consistency recommendations

  • Six month marketing framework for always on activity and key moments

  • Google Business Profile and local visibility recommendations

  • Baseline performance snapshot and next phase priorities

  • 90 day performance review and optimisation guidance

Tangible take homes

  • Audit scorecard with key gaps and priorities

  • Target customer and messaging summary

  • Channel roles and direction guide

  • Editable six month retail marketing calendar

  • Retail offer matrix with CTA, urgency, and proof cues

  • Content pillars and prompt library your team can execute

  • Creative and asset priorities plus a content shot list

  • Google Business Profile action list for local visibility

  • Performance snapshot and 90 day review

Process and timing

  • Kickoff session and access to existing assets

  • Audit and diagnostic review

  • Strategy build and six month framework development

  • Delivery walkthrough with implementation priorities

  • 90 day review session to assess progress and refine next steps

Scope note

Refresh & Grow is a strategy and direction package. It does not include ongoing posting, scheduling, community management, paid ads management, content production, or design execution unless scoped separately.

How it fits with our other services

Strategy Sprint gives clarity on what needs to change.
Refresh & Grow turns that clarity into a structured marketing system.
Recover & Bloom is designed for brands facing commercial decline.
Grow & Bloom builds the foundations across brand, website and growth.
Launch Services supports new openings, relaunches and new locations.
Fractional Marketing Leadership provides ongoing senior direction and accountability.

ENQUIRE NOW

  • “Darling Bloom helped us generate genuine buzz, strong partner support and meaningful visibility for Cookie Monster Café, without relying on paid media. Coreena played a critical role in the success of the Melbourne launch. Her calm leadership, strong relationships and clear thinking helped us achieve real scale and visibility, while navigating the complexities of licensed partnerships with warmth and competence.”

    — George Milevski, General Manager Cookie Monster Café - Melbourne

  • “We brought Coreena from Darling Bloom on as a Fractional Head of Marketing. In a short time she has hit the ground running, developing a national leasing strategy and exceptional leasing proposal, while also improving our local area marketing and centre engagement. We are thrilled to have her on board.”

    — Jonathan Hayden, CEO, Quantum Riot

  • "Throughout the project, Coreena was an absolute delight to work alongside. Her positive energy, thoughtful approach, and natural ability to bring people together helped guide the campaign to a successful presentation to the City of Melbourne. She consistently delivered professional, intelligent, and well-considered ideas, and her upbeat outlook made even the most challenging stages feel manageable. I’d happily work with her again on any future project.”

    — Brad Wright, Marketing Manager, Port Phillip Ferries

  • “Coreena has the ability to draw people together to collaborate on mutually rewarding marketing initiatives. She presents marketing ideas and plans with a sharp understanding of our business, and clearly articulates outcomes in terms of exposure, traffic, and sales. Always friendly, inclusive, and easy to work with, she willingly collaborates with marketing and operations teams to achieve optimum outcomes.”

    — Damon Lunardello, Area General Manager Victoria & New Zealand, Nesuto Hotels and Apartments

Frequently Asked Questions

  • Refresh & Grow is a retail marketing strategy reset for physical-location brands. It clarifies messaging, improves channel roles, and delivers a six month plan plus tools your team can execute.

  • It is best for established retail and hospitality brands that feel busy but are not seeing results, and need clearer direction across social, website, and Google Business Profile.

  • You receive an audit scorecard, a target customer and messaging summary, a channel roles guide, an editable six month marketing calendar, a retail offer matrix, content prompts, a shot list, and a local visibility action list.

  • Yes. The package includes Google Business Profile and local visibility recommendations designed to improve discovery and high intent actions like calls, direction requests, and website clicks.

  • Yes, where applicable. The framework can align with centre moments and precinct campaigns, and includes guidance that supports centre visibility opportunities.

  • It is strategy and direction, plus tangible tools. Execution can be scoped separately if you want support implementing the plan.

  • Refresh & Grow is a performance and consistency reset. Recover & Bloom is for businesses with flat or declining sales that need a deeper diagnosis of revenue leakage and a recovery plan.