Strategy Sprint

Marketing Clarity Session for Retail, Dining and Experience Brands
$500 + GST

Strategy Sprint is a fast, senior marketing clarity session for brands operating in physical locations, including shopping centres and high traffic precincts. It is designed to cut through noise, identify what is holding performance back, and give you a clear plan you can act on immediately.

This is not a long consulting project. It is a sharp intervention that tells you what to fix first, what to stop doing, and where to focus next.

Best for

  • Founders and operators who feel busy but not effective

  • Businesses unsure which channels or activities matter most

  • Teams with limited time or junior marketing support

  • Brands considering deeper support and wanting a clear starting point

What you get

  • Clear perspective on what is working, what is not, and what is missing

  • A short, prioritised action plan you can implement immediately

  • Direction on which channels deserve focus right now

  • Clear guidance on what to stop doing to reduce wasted effort

  • Confidence in next steps, whether you execute internally or seek further support

What’s included

  • High level review of owned marketing channels (social, website, Google Business Profile)

  • Assessment of visible performance signals

  • Identification of gaps, inefficiencies and misalignment

  • Prioritised recommendations ranked by commercial impact

  • Channel focus direction (what to prioritise and why)

  • Stop doing guidance to reduce noise and wasted effort

Tangible take homes

  • Strategy Sprint summary document

  • Prioritised action checklist with clear next steps

  • 30 day focus plan outlining what to implement immediately

  • Channel focus guide showing where effort should go and why

  • Stop doing list to reduce wasted time and low return activity

Session format

  • 60 minute Strategy Sprint session

  • Delivered live

  • Followed by a written summary and action pack

Scope note

Strategy Sprint provides senior direction and prioritisation. It does not include deep audits, customer segmentation, channel optimisation, templates, calendars, content creation, posting or reporting.

How it fits with our other services

Strategy Sprint gives clarity on what needs to change.
Refresh & Grow turns that clarity into a structured marketing system.
Recover & Bloom is designed for brands facing commercial decline.
Grow & Bloom builds the foundations across brand, website and growth.
Launch Services supports new openings, relaunches and new locations.
Fractional Marketing Leadership provides ongoing senior direction and accountability.

BOOK YOUR STRATEGY SPRINT

  • “Darling Bloom helped us generate genuine buzz, strong partner support and meaningful visibility for Cookie Monster Café, without relying on paid media. Coreena played a critical role in the success of the Melbourne launch. Her calm leadership, strong relationships and clear thinking helped us achieve real scale and visibility, while navigating the complexities of licensed partnerships with warmth and competence.”

    — George Milevski, General Manager Cookie Monster Café - Melbourne

  • “We brought Coreena from Darling Bloom on as a Fractional Head of Marketing. In a short time she has hit the ground running, developing a national leasing strategy and exceptional leasing proposal, while also improving our local area marketing and centre engagement. We are thrilled to have her on board.”

    — Jonathan Hayden, CEO, Quantum Riot

  • "Throughout the project, Coreena was an absolute delight to work alongside. Her positive energy, thoughtful approach, and natural ability to bring people together helped guide the campaign to a successful presentation to the City of Melbourne. She consistently delivered professional, intelligent, and well-considered ideas, and her upbeat outlook made even the most challenging stages feel manageable. I’d happily work with her again on any future project.”

    — Brad Wright, Marketing Manager, Port Phillip Ferries

  • “Coreena has the ability to draw people together to collaborate on mutually rewarding marketing initiatives. She presents marketing ideas and plans with a sharp understanding of our business, and clearly articulates outcomes in terms of exposure, traffic, and sales. Always friendly, inclusive, and easy to work with, she willingly collaborates with marketing and operations teams to achieve optimum outcomes.”

    — Damon Lunardello, Area General Manager Victoria & New Zealand, Nesuto Hotels and Apartments

Frequently Asked Questions

  • Strategy Sprint is a fast marketing clarity session for retail, dining and experience brands that need focus and direction. You receive a prioritised plan, channel focus guidance, and a 30 day action pack.

  • It is best for founders and teams who feel busy but not effective, are unsure what to prioritise, or have junior marketing support and need senior direction.

  • You receive a Strategy Sprint summary, prioritised action checklist, 30 day focus plan, channel focus guide, and a stop doing list.

  • No. Strategy Sprint is a short reset and prioritisation session. If you need a full system and a longer roadmap, that is covered in Refresh & Grow.

  • Yes at a high level as part of the owned channel review. If local search and profile optimisation is a major opportunity, Refresh & Grow includes a deeper local visibility action plan.

  • If you need a structured marketing system, move into Refresh & Grow. If performance is declining and you need recovery, move into Recover & Bloom.