Retail, Experience and Hospitality Launch Services

Your opening is a one-time opportunity to build visibility, drive foot traffic, and establish your brand in a new location. Done well, it sets the tone for everything that follows. Done without a plan, it is hard to recover.

Launch Services provides structured launch planning and leadership for retail stores, dining venues, and experience brands opening in shopping centres and high foot traffic precincts.

BOOK A LAUNCH DISCOVERY CALL

Built for

  • Retail stores opening in shopping centres or high foot traffic precincts

  • Dining and hospitality venues preparing for an opening

  • Experience brands launching in physical locations

  • Operators who want a structured plan and confidence before opening

  • Brands that need visibility and coordination around key opening moments

Choose your level of launch support

Launch Lab $3,900 + GST | Delivered in three weeks

Launch planning and opening readiness for retail and hospitality brands. Launch Lab gives you a clear launch plan, centre alignment, and a professional opening approach without the complexity of a full campaign.

What’s included

  • Launch objectives and success measures

  • Customer and local context review

  • Centre alignment checklist including What's On inputs

  • Four-week launch timeline and priorities

  • Messaging and positioning guide for owned channels

  • Opening day run sheet and staff brief

  • Post-launch snapshot summary

Tangible take homes

  • Centre submission copy covering your directory listing, What's On entry, and EDM snippet, written and ready to submit

  • Pre-launch photo and asset checklist covering the shots and content you need ready before opening day, including store interiors, product, team, and opening moment captures

  • Opening week trade plan covering seven days of focus, what to post, and what to measure

  • In-store talking points card covering offers, FAQs, review prompts, and UGC prompts

  • Media release written and ready to send, plus a suggested pitch list of local and industry outlets relevant to your location and category

Launch Momentum $6,500 + GST | Delivered in four weeks

Everything in Launch Lab, plus a launch campaign concept, visibility strategy, creator briefing, and the tools to maximise awareness and foot traffic during your opening period.

What is included

  • Launch objectives and success measures

  • Customer and local context review

  • Centre alignment and listing readiness

  • Four-week launch timeline and priorities

  • Messaging and positioning guide for owned channels

  • Opening day run sheet and staff brief

  • Launch campaign concept and messaging focus

  • Visibility strategy for paid and organic moments

  • Creator strategy and briefing for organic amplification

  • Content capture guidance for launch moments

  • Recorded walkthrough of your launch strategy to share with your team or centre marketing contact

  • Post-launch performance review session to assess results and refine next priorities

Tangible take homes

  • Centre submission copy covering your directory listing, What's On entry, and EDM snippet, written and ready to submit

  • Pre-launch photo and asset checklist covering the shots and content you need ready before opening day, including store interiors, product, team, and opening moment captures

  • Opening week trade plan covering seven days of focus, what to post, and what to measure

  • In-store talking points card covering offers, FAQs, review prompts, and UGC prompts

  • Media release written and ready to send, plus a suggested pitch list of local and industry outlets relevant to your location and category

  • Creator outreach toolkit covering outreach scripts, briefing template, and usage checklist

  • Launch content shot list and filming prompts mapped to the campaign concept

  • Four-week posting plan covering themes, CTAs, responsibilities, and key moments

  • Recorded strategy walkthrough to share with your team or centre marketing contact

  • Post-launch performance review session to assess what landed and reset priorities

Launch Signature- By proposal

For high-profile openings where execution quality, stakeholder coordination, and maximum visibility are non-negotiable. Launch Signature provides end-to-end launch leadership, with active media and creator outreach, event or launch moment management, and on-site oversight so you are not managing the complexity yourself.

What’s included

  • Everything in Launch Momentum

  • End-to-end launch strategy and full timeline management

  • Stakeholder coordination with centre marketing teams, landlords, and partners

  • Launch moment or event concept, planning, and management

  • Active media outreach including personalised pitching to relevant journalists and publications

  • Creator identification, briefing, coordination, and follow-up management

  • On-site launch oversight on opening day

  • Full post-launch performance report

Tangible take homes

  • Centre submission copy covering your directory listing, What's On entry, and EDM snippet, written and ready to submit

  • Pre-launch photo and asset checklist covering store interiors, product, team, and opening moment captures

  • Opening week trade plan covering seven days of focus, what to post, and what to measure

  • In-store talking points card covering offers, FAQs, review prompts, and UGC prompts

  • Media release written and ready to send, plus an active personalised pitch list with angles tailored to each outlet

  • Creator outreach toolkit plus active management of outreach, briefing, and follow-up

  • Launch content shot list and filming prompts mapped to the campaign concept

  • Four-week posting plan covering themes, CTAs, responsibilities, and key moments

  • Stakeholder comms pack covering contacts, approvals flow, cadence, and key dates

  • Event run of show with a minute-by-minute plan

  • Recorded strategy walkthrough to share with your team, centre marketing contact, or leadership

  • Post-launch insights deck in shareable report format for centre and internal stakeholders

  • Post-launch performance review session

How it works

  • Kickoff and asset collection

  • Launch plan build and timeline mapping

  • Centre alignment inputs and listing readiness

  • Delivery walkthrough with implementation priorities

  • Post launch snapshot or report (tier dependent)

Scope note

Launch Services focus on senior launch strategy, planning, and direction. Execution, production, paid media spend, and ongoing channel management are scoped separately unless included in a custom proposal.

How it fits with our other services

Strategy Sprint gives clarity on what needs to change.
Refresh & Grow turns that clarity into a structured marketing system.
Recover & Bloomis designed for brands facing commercial decline.
Grow & Bloom builds the foundations across brand, website and growth.
Launch Services supports new openings, relaunches and new locations.
Fractional Marketing Leadership provides ongoing senior direction and accountability.

BOOK A LAUNCH DISCOVERY CALL

  • "Coreena played a critical role in the success of the Melbourne launch. Her calm leadership, strong relationships and clear thinking helped us achieve real scale and visibility, while navigating the complexities of licensed partnerships with warmth and competence."

    — George Milevski, General Manager PRE

  • “We brought Coreena from Darling Bloom on as a Fractional Head of Marketing. In a short time she has hit the ground running, developing a national leasing strategy and exceptional leasing proposal, while also improving our local area marketing and centre engagement. We are thrilled to have her on board.”

    — Jonathan Hayden, CEO, Quantum Riot

  • "Throughout the project, Coreena was an absolute delight to work alongside. Her positive energy, thoughtful approach, and natural ability to bring people together helped guide the campaign to a successful presentation to the City of Melbourne. She consistently delivered professional, intelligent, and well-considered ideas, and her upbeat outlook made even the most challenging stages feel manageable. I’d happily work with her again on any future project.”

    — Brad Wright, Marketing Manager, Port Phillip Ferries

  • “Coreena has the ability to draw people together to collaborate on mutually rewarding marketing initiatives. She presents marketing ideas and plans with a sharp understanding of our business, and clearly articulates outcomes in terms of exposure, traffic, and sales. Always friendly, inclusive, and easy to work with, she willingly collaborates with marketing and operations teams to achieve optimum outcomes.”

    — Damon Lunardello, Area General Manager Victoria & New Zealand, Nesuto Hotels and Apartments

Frequently Asked Questions

  • Launch Services are structured launch planning and leadership for retail, hospitality, and experience brands opening physical locations, including shopping centres and high foot traffic precincts.

  • Launch Lab is for brands that need a clear opening plan and centre alignment. Launch Momentum adds a campaign concept, creator strategy, and visibility tools to maximise awareness during the launch period. Launch Signature is for high-profile openings that require end-to-end management and stakeholder coordination.

  • Yes. Launch planning includes centre alignment inputs covering What's On requirements, directory listings, and timing so your opening is coordinated and visible from day one.

  • Launch Momentum includes creator strategy and briefing designed for organic creators, not paid spend.

  • Launch Lab is delivered in three weeks from kickoff. Launch Momentum in four weeks. Launch Signature timing is confirmed at proposal stage.

  • Launch Services focus on senior planning and direction. Execution, production, paid media spend, and ongoing channel management can be scoped separately.

  • Refresh & Grow is the natural next step after a launch, giving you a six-month marketing framework to maintain momentum and drive consistent foot traffic beyond the opening period.