Retail, Experience and Hospitality Launch Services

From $6,500 + GST

Launch Services is structured launch planning and leadership for retail stores, dining venues and experience brands opening physical locations, including shopping centres and high traffic precincts. It is designed to help you open professionally, align with centre marketing teams, and build visibility from day one.

Launching in a physical environment requires more than announcements. It requires clarity, coordination, and a structured approach to messaging, channels and timing.

Best for

  • Retail stores opening in shopping centres

  • Dining and hospitality venues preparing for an opening

  • Experience brands launching in high foot traffic locations

  • Operators who want a structured plan and confidence before opening

  • Brands who need visibility support around key opening moments

What you get

  • A clear launch plan aligned to centre requirements and timelines

  • Defined launch messaging that resonates with local customers

  • Channel direction so owned marketing supports the opening with impact

  • A confident opening plan that reduces risk and confusion

  • A post launch snapshot with insights to inform what comes next

Choose your level of launch support

Launch Lab

Launch Planning for Retail and Hospitality
From $6,500 + GST

Launch Lab provides a focused launch plan that helps you open with structure and confidence. Ideal for new stores and venues that need clarity, centre alignment and a professional opening approach.

What’s included

  • Launch objectives and success measures

  • Customer and local context review

  • Centre alignment checklist including What’s On inputs

  • 4 week launch timeline and priorities

  • Messaging and position guide for owned channels

  • Opening day run sheet and staff brief

  • Post launch snapshot summary

Tangible take homes

  • Centre submission pack (directory copy, What’s On copy, EDM snippet, image specs checklist)

  • Opening week trade plan (7 day focus, what to post, what to measure)

  • In store talking points card (offers, FAQs, review prompts, UGC prompts)

Launch Momentum

Launch Marketing for Retail and Hospitality
From $9,900 + GST

Launch Momentum builds on launch planning by adding visibility and amplification. It helps maximise awareness, foot traffic and local engagement during key launch periods.

What’s included

  • Everything in Launch Lab

  • Launch campaign concept and messaging focus

  • Visibility strategy for paid and organic moments

  • Creator strategy and briefing (organic, not paid spend)

  • Content capture guidance for launch moments

  • Post launch performance summary

Tangible take homes

  • Creator outreach toolkit (outreach scripts, briefing template, usage checklist)

  • Launch content shot list and filming prompts (mapped to the campaign concept)

  • 4 week posting plan (themes, CTAs, responsibilities, key moments)

Launch Signature

Full Service Launch Management
By proposal

Launch Signature offers end to end launch leadership for high profile store and venue openings where execution quality, stakeholder coordination and visibility are mission critical.

What’s included

  • End to end launch strategy and timeline

  • Stakeholder coordination with centre and partners

  • Launch moment or event concept

  • Media and creator engagement planning

  • On site launch oversight

  • Full post launch performance report

Tangible take homes

  • Stakeholder comms pack (contacts, approvals flow, cadence, key dates)

  • Event run of show (minute by minute plan)

  • Post launch insights deck (shareable report format for centre and internal stakeholders)

Process and timing

  • Kickoff and asset collection

  • Launch plan build and timeline mapping

  • Centre alignment inputs and listing readiness

  • Delivery walkthrough with implementation priorities

  • Post launch snapshot or report (tier dependent)

Scope note

Launch Services focus on senior launch strategy, planning and direction. Execution, production, paid media spend and ongoing channel management are scoped separately unless included in a custom proposal.

How it fits with our other services

Strategy Sprint gives clarity on what needs to change.
Refresh & Grow turns that clarity into a structured marketing system.
Recover & Bloom is designed for brands facing commercial decline.
Grow & Bloom builds the foundations across brand, website and growth.
Launch Services supports new openings, relaunches and new locations.
Fractional Marketing Leadership provides ongoing senior direction and accountability.

BOOK A LAUNCH DISCOVERY CALL

  • “Darling Bloom helped us generate genuine buzz, strong partner support and meaningful visibility for Cookie Monster Café, without relying on paid media. Coreena played a critical role in the success of the Melbourne launch. Her calm leadership, strong relationships and clear thinking helped us achieve real scale and visibility, while navigating the complexities of licensed partnerships with warmth and competence.”

    — George Milevski, General Manager Cookie Monster Café - Melbourne

  • “We brought Coreena from Darling Bloom on as a Fractional Head of Marketing. In a short time she has hit the ground running, developing a national leasing strategy and exceptional leasing proposal, while also improving our local area marketing and centre engagement. We are thrilled to have her on board.”

    — Jonathan Hayden, CEO, Quantum Riot

  • "Throughout the project, Coreena was an absolute delight to work alongside. Her positive energy, thoughtful approach, and natural ability to bring people together helped guide the campaign to a successful presentation to the City of Melbourne. She consistently delivered professional, intelligent, and well-considered ideas, and her upbeat outlook made even the most challenging stages feel manageable. I’d happily work with her again on any future project.”

    — Brad Wright, Marketing Manager, Port Phillip Ferries

  • “Coreena has the ability to draw people together to collaborate on mutually rewarding marketing initiatives. She presents marketing ideas and plans with a sharp understanding of our business, and clearly articulates outcomes in terms of exposure, traffic, and sales. Always friendly, inclusive, and easy to work with, she willingly collaborates with marketing and operations teams to achieve optimum outcomes.”

    — Damon Lunardello, Area General Manager Victoria & New Zealand, Nesuto Hotels and Apartments

Frequently Asked Questions

  • Launch Services are structured launch planning and leadership for retail, hospitality and experience brands opening physical locations, including shopping centres and high traffic precincts.

  • Choose Launch Lab for launch planning and opening readiness, Launch Momentum for added visibility and creator strategy, and Launch Signature for end to end launch management and stakeholder coordination.

  • Yes. Launch planning includes centre alignment inputs such as What’s On requirements and timing so your opening is coordinated and visible.

  • Launch Momentum includes creator strategy and briefing designed for organic creators, not paid spend.

  • Launch Services focus on senior planning and direction. Execution, production, paid media spend and ongoing channel management are scoped separately unless included in a custom proposal.