Recover & Bloom for Retail, Dining and Experience Brands

From $12,000 + GST

A commercially led recovery program for retail stores, dining venues and experience brands operating in physical locations whose performance has stalled or declined. Recover & Bloom is designed to diagnose where revenue is leaking, identify what is holding growth back, and provide a clear path to stabilisation and recovery.

This is not a brand refresh or a light optimisation. It is a structured commercial reset for businesses that need answers and decisive next steps.

Best for

  • Retail and hospitality brands experiencing flat or declining sales

  • Businesses where marketing activity has increased but results have not

  • Operators unsure whether the issue is audience, offer, channel mix, or execution

  • Teams needing clarity before investing further time or money

  • Physical locations where visits, bookings, or conversion have softened

What you get

  • Clear understanding of where performance is breaking down

  • Evidence based insight into what is driving underperformance

  • Identified revenue leakage points across the customer journey

  • Clarity on which levers will actually move performance again

  • A commercially grounded recovery strategy

  • A six month recovery and growth roadmap

  • Clear success metrics to track stabilisation and improvement

What’s included

Commercial and performance diagnosis

  • Review of available sales, visitation, or booking data

  • Analysis of marketing and channel performance signals

  • Identification of leakage points across discovery, consideration, and conversion

  • Assessment of effort versus return to highlight wasted activity

Audience, offer and messaging assessment

  • Review of whether the right customers are being targeted

  • Identification of audience mismatch or dilution

  • Assessment of offers, pricing signals and urgency

  • Messaging and proof point review to identify conversion barriers

Channel and execution review

  • Evaluation of channel mix and usage

  • Identification of breakdowns across digital and in venue touchpoints

  • Review of execution friction impacting conversion

Recovery strategy and roadmap

  • Clear diagnosis of the primary causes of underperformance

  • Prioritised recovery actions ranked by commercial impact

  • Six month recovery and growth roadmap aligned to business realities

  • Clear guidance on what to fix first, what to stop, and what to double down on

Measurement and accountability

  • Definition of success metrics aligned to recovery goals

  • Reporting framework to track stabilisation and improvement

  • Clear signals for when the business is back in a growth phase

What you receive

  • Commercial diagnosis summary

  • Identified leakage points and priority risks

  • Audience, offer and messaging insights

  • Channel and execution assessment

  • Recovery focused strategy and six month roadmap

  • Measurement framework and success metrics

  • Performance snapshot and next phase priorities

Tangible take homes

  • Revenue leakage map (where demand drops off across discovery, consideration and conversion)

  • Recovery backlog (prioritised actions with impact, effort, urgency and owner)

  • Offer and conversion cues audit sheet (pricing signals, urgency, proof points, objections)

  • Customer journey touchpoint checklist (digital and in venue fixes with priority notes)

  • Weekly performance scorecard template (simple tracking aligned to recovery metrics)

  • Stop doing list (low return activity to cut so the team can focus on what moves sales)

Delivery format

Delivered through deep diagnostic review, working sessions with leadership, structured documentation and a final walkthrough focused on recovery priorities.

Scope note

Recover & Bloom provides senior marketing and commercial strategy, planning and direction. Execution, production and ongoing channel management are available as add ons and are not included unless scoped separately.

How it fits with our other services

Strategy Sprint gives clarity on what needs to change.
Refresh & Grow turns that clarity into a structured marketing system.
Recover & Bloom is designed for brands facing commercial decline.
Grow & Bloom builds the foundations across brand, website and growth.
Launch Services supports new openings, relaunches and new locations.
Fractional Marketing Leadership provides ongoing senior direction and accountability.

ENQUIRE NOW

  • “Darling Bloom helped us generate genuine buzz, strong partner support and meaningful visibility for Cookie Monster Café, without relying on paid media. Coreena played a critical role in the success of the Melbourne launch. Her calm leadership, strong relationships and clear thinking helped us achieve real scale and visibility, while navigating the complexities of licensed partnerships with warmth and competence.”

    — George Milevski, General Manager Cookie Monster Café - Melbourne

  • “We brought Coreena from Darling Bloom on as a Fractional Head of Marketing. In a short time she has hit the ground running, developing a national leasing strategy and exceptional leasing proposal, while also improving our local area marketing and centre engagement. We are thrilled to have her on board.”

    — Jonathan Hayden, CEO, Quantum Riot

  • "Throughout the project, Coreena was an absolute delight to work alongside. Her positive energy, thoughtful approach, and natural ability to bring people together helped guide the campaign to a successful presentation to the City of Melbourne. She consistently delivered professional, intelligent, and well-considered ideas, and her upbeat outlook made even the most challenging stages feel manageable. I’d happily work with her again on any future project.”

    — Brad Wright, Marketing Manager, Port Phillip Ferries

  • “Coreena has the ability to draw people together to collaborate on mutually rewarding marketing initiatives. She presents marketing ideas and plans with a sharp understanding of our business, and clearly articulates outcomes in terms of exposure, traffic, and sales. Always friendly, inclusive, and easy to work with, she willingly collaborates with marketing and operations teams to achieve optimum outcomes.”

    — Damon Lunardello, Area General Manager Victoria & New Zealand, Nesuto Hotels and Apartments

Frequently Asked Questions

  • Recover & Bloom is a revenue recovery program for retail, dining and experience brands in physical locations. It diagnoses revenue leakage, identifies what is holding growth back, and delivers a clear recovery strategy and roadmap.

  • It is best for brands experiencing flat or declining sales, or situations where marketing activity has increased but results have not improved.

  • You receive a commercial diagnosis summary, identified leakage points, audience and offer insights, a recovery strategy, a six month roadmap, success metrics, and a performance snapshot with next phase priorities.

  • A revenue leakage point is where potential customers drop off across discovery, consideration, or conversion. Recover & Bloom identifies these drop offs and prioritises fixes based on commercial impact.

  • Recover & Bloom is strategy, planning and direction. Execution, production and ongoing channel management can be scoped separately.

  • Recover & Bloom is for commercial underperformance and revenue recovery. Refresh & Grow is a marketing reset focused on structure, consistency and clearer channel direction when performance is not declining but marketing needs tightening.